Mission Statement

OUR COMMITMENT TO YOU

Brainard-Nielsen Marketing is a unique Manufacturers rep firm serving three distinct market channels in Illinois and Wisconsin. Each of these three channels, Distributed Product Sales, Component Sales and Security Sales, is served by an independent group of salespeople focused only on that channel and line card. By maintaining separate sales forces and line cards, the salespeople will be able to “specialize” and be an expert in their market as well as their line card. These three channel groups are supported by a corporate organization that provides strategic leadership as well as clerical, accounting, and IT functions.

By diversifying and supporting three different markets, Brainard-Nielsen Marketing provides Principals with access to many markets and growth while focusing on Illinois and Wisconsin rather than expanding geographically. This too allows Brainard-Nielsen Marketing to take advantage of corporate efficiencies in the face of declining commission rates and prices.

Anything less is not acceptable

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